2021

2021 Press Releases

Sun International Joins Global Hotel Alliance
Dubai, U.A.E., February 1, 2021 - Sun International Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands, and operator of the award-winning, multibrand loyalty programme, DISCOVERY, announced today that Sun International will become the latest addition to its growing network of over 35 independent brands and 570 hotels in 85 countries.

NH Hotel Group Joins Global Hotel Alliance
Dubai, U.A.E., April 20, 2021 -  NH Hotel Group Joins Global Hotel Alliance

Global Hotel Alliance (“GHA”), operator of the award-winning, multi-brand hotel loyalty programme, DISCOVERY, announced today that NH Hotel Group will join the alliance and merge the NH Rewards loyalty programme with DISCOVERY in early 2022, thereby establishing DISCOVERY as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.

Living Local Trend Takes Off As Travellers Rediscover Closer-To-Home Destinations
Dubai, U.A.E., October 11, 2021 -  Living Local Trend Takes Off As Travellers Rediscover Closer-To-Home Destinations

The ‘living local’ trend has gained strong momentum in 2021, with travellers igniting their passion for rediscovering closer-to-home destinations and experiences, according to new data by Global Hotel Alliance (GHA), operator of the world’s largest loyalty programme for independent hotel brands, GHA DISCOVERY, featuring more than 500 hotels across 35 brands in 85 countries.